70 is the new 50
24 Apr 2017
Here at ELM we specialise in managing developments for the over-55s market and were delighted to see an article in The Times recently challenging the traditional perception of the term 'retirement'.
The article, ‘Having a ball at 70’, highlights the rise of the septuagenarians - a person who is between 70 and 79 years old - and how they’re ripping up the retirement rule book.
A particularly interesting point in the article is the comparison between ‘Old seventies v new seventies', and how the lives of septuagenarians differs significantly from the lives of their grandparents.
Here are just some of the ways their lives are changing.
Old seventies v New seventies
Old Morris Minor
New Expensive mountain bike
Old Package tours in Malta and the Canaries
New Luxury backpacking in India and mini-breaks to Marrakesh
Old Outraged letters to the local paper
New Outraged tweets
Old Blue rinse and rollers
New Salon blow-dries and pale blond dye
Old Pond’s Cold Cream
New Crème de la Mer
Old Giving the grandchildren £5 in a card
New Forgetting birthdays, too busy having fun to remember
Old Old Spice
New Hugo Boss
New Spanx/Rigby & Peller
Old Bathing suit and swimming hat
New M&S supportive bikini
Old Comb-over to hide baldness
New Embracing baldness, clippers set on number two
Old Meat and two veg with Branston pickle
New Flexitarianism and chia seeds
Old False teeth
New Gleaming white implants
New Barbour jacket
Old Chinos/Sta-Prest trousers
New Uniqlo jeans
Old Tea dance
To read the full article on The Times, click here.